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Here's the reason why Aperol sales are up 72%

  • 1.  Here's the reason why Aperol sales are up 72%

    Posted 18 days ago
    And it's not completely for the reasons you'd expect.

    As this Drinks Digest article points out, a big reason is that Aperol is about to put up its prices by 20%, which is driving sales in the immediate term. But some of the other trends noted (including the push towards 'lighter' drinks at dinner) seem slightly more dubious.

    What do you think?