It’s no secret that Tequila is so hot right now. Forbes, for example, reported that global Tequila sales increased by 46% in 2020 alone. Australia is also now the third-biggest consumer of Agave-based spirits per capita, behind only Mexico & USA.
In fact, the Margarita has overtaken Espresso Martinis as Australia’s #1 cocktail by popularity now too.
It’s easy to see why this is an Agave explosion. For years, the category has been held back locally by a limited range, with the best tequila and mezcals sent to other markets, ignoring Australia altogether. Yet now, with a relative explosion of SKU availability, we’re entering a new era of popularity for Mexico’s finest.
We’ve seen it first hand across our trend lines, with Agave-based spirits on the Kaddy Marketplace enjoying double month-on-month growth this year alone.