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The tequila boom is happening

By Kaddy Crew posted 11-04-2022 04:23 PM

  

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It’s no secret that Tequila is so hot right now. Forbes, for example, reported that global Tequila sales increased by 46% in 2020 alone. Australia is also now the third-biggest consumer of Agave-based spirits per capita, behind only Mexico & USA.

In fact, the Margarita has overtaken Espresso Martinis as Australia’s #1 cocktail by popularity now too.

It’s easy to see why this is an Agave explosion. For years, the category has been held back locally by a limited range, with the best tequila and mezcals sent to other markets, ignoring Australia altogether. Yet now, with a relative explosion of SKU availability, we’re entering a new era of popularity for Mexico’s finest.

We’ve seen it first hand across our trend lines, with Agave-based spirits on the Kaddy Marketplace enjoying double month-on-month growth this year alone.



Rich Coombes, our Kaddy Co-Founder, has seen the trend in action: “The quality and depth of Agave-based spirits we have access to today is pretty incredible” he said.

“Suppliers on Kaddy such as La Cofradia Tequila, MexTrade (commonly known for their Arette Tequila range) and Agave Luxe (importers of Corralejo Tequila) are all experiencing rapid growth with their premium offerings, amid an agave boom that is just getting started. We don’t see this category slowing down any time soon”.

Justin Kosmina, Director of Agave Lux, says that consumers are educating themselves and discovering there is much more to Agave than just Tequila. He says “With on-premise being an environment to safely explore new drinking experiences, we are seeing more venues broadening their agave offering into Mezcal, Raicilla and others. They value the quality of the product and the versatility to offer it as a neat spirit or to mix into cocktails.”

CNV Liquor, who has been with us on Kaddy since 2019, has significantly influenced the Agave category in Australia, especially with recent brand additions like the top-shelf Tierra Noble, Caballito Cerrero, Aguas Mansas Mezcal and especially the El Tequileño.



El Tequileño is one of the world’s most sought-after Tequila brands. Founded in 1959, Tequileño is known as the ‘tequila brand of choice’ at the legendary La Capilla Cantina bar in Tequila. CNV Liquor has seven El Tequileño products on Kaddy Marketplace, including their long-standing Blanco and the limited Reposado Rare, which is matured in a large pipon American oak barrel for six years and four months.

But this is just the start - we're seeing the whole range of tequilas from brands like Tequileño that would never previously have come to Australia, widening the diversity like never before.
In other words, if you haven't had the chance, now is the time to jump back into tequila.
(this is an unpaid partnership feature).
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